What we do

Two directions. Each one ends with a signed deal and Praya still in the room.

We don't sell advice by the hour. We put ourselves in the transaction, and we are paid when it works.

West to East

Into Asia

Market Entry

We have taken Western brands into Hong Kong, China and Southeast Asia for twenty years, including Ella's Kitchen, Huel and Dash Water, several from a standing start in China, online and offline. The partner you choose in the first six months decides the next five years.

Who it's for

Established brands, founder, family or PE owned, serious about Asia within 18 months.

What you get

An honest assessment of whether it will work, a partner shortlist built on due diligence, negotiated distribution or retail terms, and a partner in the room for the first year.

How we're paid

Success fee on signed terms, and equity or a share of the regional business where we take a principal role.

Manufacturing & Sourcing

We hold positions in factories in China and have worked with their owners for decades. We know which plants deliver, which quote low and ship late, and who answers the phone when something goes wrong.

Who it's for

Manufacturers, brands and private-label businesses with real volumes who need capacity, a second source, or a better one.

What you get

A shortlist of qualified facilities, site visits with us present, quality and compliance checks, negotiated terms and ongoing oversight.

How we're paid

A scoped fee for search and qualification, and a success fee on the signed supply agreement.

Brand Build

Founders, families and talent come to us with a brand they want built for Asia. We source it, structure it and take it to shelf, with our name on the door alongside theirs.

Who it's for

Owners of a brand or an idea with a real audience who want a principal partner on the ground, not an agency.

What you get

Product and sourcing, brand adaptation for the market, route to market through our own and partner channels.

How we're paid

Equity and royalty. We build what we own a part of.

出海 · East to West

Into the West

Western Market Entry

Asian brands with real revenue come to us to launch in the UK, Europe and the US. We have run commercial operations across 14 brands and more than 30 markets, and we know how Western buyers, retailers and regulators decide. For Chinese and Hong Kong companies going global (出海, chuhai), we are the partner who has already run the Western side.

Who it's for

Established Hong Kong, Chinese and Southeast Asian brands ready to sell in the West properly, not just list online.

What you get

Market and channel choice, pricing and positioning for Western buyers, retail and distribution partners, compliance, and a commercial plan with a partner who has run it before.

How we're paid

A scoped fee for the entry plan and a success fee on signed partnerships, or equity in the Western business.

Acquisitions & Investment

Asian families and companies are buying and investing in Western brands. We find the right targets, open the conversation, structure the deal, and help run the commercial plan once it closes.

Who it's for

Family offices, groups and corporates in Hong Kong and China looking at stakes in European and US businesses.

What you get

Target search, owner introductions, deal structure, negotiation alongside your advisers, and post-deal commercial integration.

How we're paid

A success fee on completion, and in some cases a co-investment alongside you.

Partners, Capital & Commodities

Every engagement ends with the right partners and, where needed, the right capital introduced and structured into terms, in both directions. We also take commodities and industrial mandates between Asia and the West, transaction by transaction.

Not sure which door is yours?

Tell us where you want to take your business. We'll tell you whether we're the right people, and if not, who is.

Start a conversation